Hi there,
My name is Atulesh Kumar, and I am the UX Design & Research Manager at PepsiCo. In my present role, I drive end-to-end design strategy across Supply Chain, Procurement, and PFNA ecosystems—simplifying complex, data-heavy workflows for thousands of users across one of the world’s largest consumer goods businesses.
Before PepsiCo, I spent seven years as Lead Designer at Nurturey, a parenting and child health platform, where I owned the full product design. I partnered with early-stage startups like MoneyUncle, where I was responsible for transforming raw product ideas into scalable business capabilities.
Before diving into enterprise leadership, I earned my formal degree from CDAC and started my career at Net Solutions as a web designer, where I spent three and a half years learning the production craft that still informs how I evaluate work today.
Throughout my 18+ year career, I have provided strategic leadership across various FinTech, HealthTech, EdTech, and AI initiatives. My core focus areas have been design governance, product strategy, and organisational capability.
Awards & Certifications
2024 CIO 100 Award (PepsiCo – SalesPro+)
UX Strategy Lead
Certification of Appreciation - Act as Owner
PepsiCo – 2023 for SalesPro+
Certification in AI for Designers
International Design Foundation (IXDF) 2024
Certified Usability Analyst
Human Factors International (HFI) 2023
Certification in Mobile User Experience
International Design Foundation (IXDF) 2022
Skills and Expertise
UX Strategy & Product Thinking
Driving user-centered strategies that align with business goals, ensuring impactful, scalable, and data-driven design solutions.
Design Leadership
Fostering culture of innovation, mentorship, and accountability to consistently deliver high-quality, user-centred design solutions.
User Research & Data-Driven Insights
Leveraging qualitative and quantitative research to inform decisions, refine user experiences, and validate design impact.
Design Systems & Scalability
Building and managing scalable design systems, driving consistency, efficiency, and streamlined collaboration across teams.
Business Alignment & Stakeholder Management
Translating business needs into design solutions that enhance user satisfaction while delivering measurable business value.
Interaction Design
Crafting intuitive user flows, navigation, and interactions that simplify complexity and enhance usability.
Visual Design
Creating pixel-perfect, visually compelling interfaces that balance form, function, and brand identity.
Advanced Prototyping
Developing high-fidelity prototypes and interactive mockups to validate ideas and accelerate design processes.
Like what you see? Grab a copy of my resume—no strings attached (except maybe a few well-placed design grids)
Want to connect beyond pixels and prototypes? Let’s talk design, strategy, and maybe even coffee. Find me on LinkedIn!
I believe great design is not just about aesthetics—it’s about creating solutions that simplify life, solve problems, and leave a lasting impact. My work revolves around user-centric design principles, blending creativity with strategy to deliver meaningful experiences.