About Me

Crafting Meaningful Experiences

Hi, I’m Atulesh—an experienced Product and UI/UX Designer with over 17 years of expertise in crafting intuitive and impactful digital experiences.

Currently, I work at PepsiCo’s design team in India.

My design journey started with an interest to showcase my creative side, that led me to work across industries, helping businesses transform ideas into engaging user experiences.

I’ve helped startups, artists, businesses, creating solutions that bridge technology and design seamlessly.

I believe great design is not just about aesthetics—it’s about creating solutions that simplify life, solve problems, and leave a lasting impact. My work revolves around user-centric design principles, blending creativity with strategy to deliver meaningful experiences.

With a strong foundation in research and design thinking, I approach every project with curiosity, empathy, and attention to detail, ensuring the end product resonates with users and drives business success.

Skills and Expertise

Leadership & Strategic

UX Strategy & Product Thinking

Driving user-centered strategies that align with business goals, ensuring impactful, scalable, and data-driven design solutions.

Cross-functional Collaboration

Bridging the gap between design, product, and engineering, ensuring a shared vision and seamless execution.

User Research & Data-Driven Insights

Leveraging qualitative and quantitative research to inform decisions, refine user experiences, and validate design impact.

Design Systems & Scalability

Building and managing scalable design systems, driving consistency, efficiency, and streamlined collaboration across teams.

Business Alignment & Stakeholder Management

Translating business needs into design solutions that enhance user satisfaction while delivering measurable business value.

Creative

Experience Architecture & Interaction Design

Crafting intuitive user flows, navigation, and interactions that simplify complexity and enhance usability.

Visual Design & Aesthetic Excellence

Creating pixel-perfect, visually compelling interfaces that balance form, function, and brand identity.

Advanced Prototyping & Figma Mastery

Developing high-fidelity prototypes and interactive mockups to validate ideas and accelerate design processes.

UX Innovation & Problem-Solving

Exploring new methodologies, emerging trends, and creative approaches to push design boundaries.

Motion & Micro-interactions

Enhancing user engagement through thoughtful animations, transitions, and interactive design elements that elevate experiences.

Like what you see? Grab a copy of my resume—no strings attached (except maybe a few well-placed design grids)

Want to connect beyond pixels and prototypes? Let’s talk design, strategy, and maybe even coffee. Find me on LinkedIn!