I'm Atulesh - Experienced UX Strategist & Product Designer, breaking complexity into intuitive solutions
I am a multidisciplinary UX & UI Design expert, on a mission to break complexity into crafted experience excellence
Since 2007, I’ve been passionately crafting digital products, blending precision, creativity & usefulness - No Short Cuts!
I began my journey in Visual Design & Animation, starting with graphic design, ads, and web design before specializing in Product Design. With a strong foundation in visual design and a deep focus on user experience, I’ve guided startups and organizations in creating human-centered digital platforms.
My expertise spans information architecture, usability, interaction design, and full-cycle product development.

Some nice words
I had the privilege of working with Atulesh on the design of the SalesPro+ application while at PepsiCo. Atulesh's ability to capture our needs and craft a design with very few edits was incredible. He and his team worked efficiently and they were excellent partners for us on the journey to creating groundbreaking technology for the frontline users.
Janeen StepletonProduct Manager, PepsiCo
I’ve worked with Atulesh for 4 years and I have always been in awe of how much he loves the elements of design that makes a user's experience the best it can be. His passion and determination to build the best product has always been the brightest spark in the (virtual) room. I've learned so much about user experience and user feedback through him that it has helped me sharpen my skills as a product manager.

You have put in tremendous effort to elevate our design teams in India, helping them adapt to and understand PepsiCo's design system. More importantly, you’ve encouraged them to think differently about design and take ownership in creating solutions that enhance the user experience. Your contributions are vital in fostering a design culture within our teams, driving us toward better user experiences. Thank you for your ongoing dedication.

Atulesh, thanks for all your contribution to PepsiCo. You have successfully created the next generation designs for our Sales leader applications. The quality of designs are impeccable. Business teams love it! Really appreciate all your hardworking and dedication to this team.
Anil CDirector, PepsiCo
Atulesh, I want to congratulate you and thank you for all of your contribution to PepsiCo project. You and your team delivered the UCD in a very agile fashion and we appreciate all the hard work. This is a landmark application for our frontline leaders and the app came out very well. Your dedication to provide good design which is intuitive to the users is impressive.
Madhav MSr Director, PepsiCo